Printed from : The Leisure Media Co Ltd
4D theatre is launchpad for Angry Birds Land’s success

Simworx has created the world’s first Angry Birds 4D experience theatre as part of the new themed area based on the popular game at Thorpe Park Resort.

The 326-seat theatre was designed to emphasise the high-impact special effects that accompany a 10-minute film, which is produced by Los Angeles film company Pure Imagination. A range of light and sound effects also immerse visitors in the experience.

Effects include air gusts, water jets, leg ticklers, bubbles and smoke as well as a unique ‘catapult’ chair movement. When the angry birds are pulled back into a catapult on the film, the viewers’ seats also go back slowly until the birds are fired from the catapult. The seats are then propelled forwards very quickly to simulate the catapult firing movement.

The new 4D experience is part of a partnership deal signed by Thorpe Park operator Merlin Entertainments and Finland-based Rovio Entertainment, creator of the Angry Birds franchise. The theatre forms the centrepiece of the new 4,000sq m Angry Birds Land based on the popular game, which also features themed dodgem cars, a drop tower ride and interactive games.


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